http://www.kaitlyndiduck.com The Portfolio of Kaitlyn Diduck Fri, 11 May 2012 10:50:43 +0000 http://www.kaitlyndiduck.com en http://www.kaitlyndiduck.com/LAUNCH http://www.kaitlyndiduck.com/following/kaitlyndiduck.com/LAUNCH Fri, 11 May 2012 10:50:43 +0000 The Portfolio of Kaitlyn Diduck 3384896 A brochure website that features the portfolio of stylist Brienne Tambini and profiles her salon, Launch, located in Orangeville, Ontario. Upscale, elegant, and subdued. <img src="http://payload54.cargocollective.com/1/2/85902/3384896/launch_01_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload54.cargocollective.com/1/2/85902/3384896/launch_01_o.jpg" data-mid="17401450" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/2/85902/3384896/launch_02_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload54.cargocollective.com/1/2/85902/3384896/launch_02_o.jpg" data-mid="17401448" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/2/85902/3384896/launch_03_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload54.cargocollective.com/1/2/85902/3384896/launch_03_o.jpg" data-mid="17401447" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/2/85902/3384896/launch_04_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload54.cargocollective.com/1/2/85902/3384896/launch_04_o.jpg" data-mid="17401465" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/2/85902/3384896/launch_05_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload54.cargocollective.com/1/2/85902/3384896/launch_05_o.jpg" data-mid="17401443" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/2/85902/3384896/launch_06_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload54.cargocollective.com/1/2/85902/3384896/launch_06_o.jpg" data-mid="17401440" border="0" align="left"/><img src="http://payload54.cargocollective.com/1/2/85902/3384896/launch_07_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload54.cargocollective.com/1/2/85902/3384896/launch_07_o.jpg" data-mid="17401437" border="0" align="left"/> http://www.kaitlyndiduck.com/1064841 http://www.kaitlyndiduck.com/following/kaitlyndiduck.com/1064841 Wed, 16 Feb 2011 06:34:32 +0000 The Portfolio of Kaitlyn Diduck 1064841 <img src="http://payload.cargocollective.com/1/2/85902/1064841/about_main_img10_804.png" width="804" height="405" width_o="804" height_o="405" src_o="http://payload.cargocollective.com/1/2/85902/1064841/about_main_img10_o.png" data-mid="5324060" border="0" align="left"/> Hello! My name is Kaitlyn Diduck, and I am a graphic designer from Toronto, Canada. Recently I graduated from York University with a Bachelors of Design. For a copy of my resume, or for any design inquiries, feel free to contact me. hi@kaitlyndiduck.com http://www.kaitlyndiduck.com/Vegan-Fishing http://www.kaitlyndiduck.com/following/kaitlyndiduck.com/Vegan-Fishing Wed, 16 Feb 2011 06:34:31 +0000 The Portfolio of Kaitlyn Diduck 1064840 Vegan Fishing: A Guide to Vegetarianizing Common Meat–Eater Pastimes is a parody guide that explores absurd ways of turning non-veggie/non-vegan friendly activities into blatant exhibitions of vegetarian ideals. Based on absolute non-fact, this book acknowledges the humour of common misconceptions and exaggerations concerning vegetarian and vegan lifestyles. <img src="http://payload.cargocollective.com/1/2/85902/1064840/ws9_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064840/ws9_o.jpg" data-mid="5353043" border="0" align="left"/> Book Cover 6.25" x 9" <img src="http://payload.cargocollective.com/1/2/85902/1064840/ws10_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064840/ws10_o.jpg" data-mid="5353045" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064840/ws11_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064840/ws11_o.jpg" data-mid="5353048" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064840/ws12_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064840/ws12_o.jpg" data-mid="5353049" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064840/ws13_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064840/ws13_o.jpg" data-mid="5353053" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064840/ws14_6_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064840/ws14_6_o.jpg" data-mid="5353195" border="0" align="left"/> Full ReportThose pesky meat eaters think they’re having delightful, free and easy fun. Fishing. BBQs. The Zoo. These so called “good times” are just a slippery slope. I’m afraid these poor misguided carnivores haven’t a clue as to the true savagery of these activities... But what if you could vegetarian–ize these common pastimes? It sounds glorious doesn’t it? Well now you can. This priceless guide (only $27.95) takes you through 9 activities once spoiled by carnivorous behaviour, now improved with a wonderfully vegetarian take on it all.       – Professor Ella Pennybanks The above is an excerpt from Vegan Fishing: A Guide to Vegetarianizing Common Meat–Eater Pastimes written under the pen name Professor Ella Pennybanks. Asked to write and design a book, I have meant this publication as a parody guide. Divided into chapters, each section focuses on a different example of “meat–domination” and its vegan/vegetarian alternative. Based in absolute non–fact, Vegan Fishing is a lighthearted look at common misconceptions and exaggerations of this alternative lifestyle. As a design piece, by applying the history, anatomy, and publishing process of the printed book, I was able to explore the process involved in composing a print oriented long text document. The book’s aesthetic is a throw back to classic guide books that rely on a clean, classic grid, compact sizing for functionality, and line drawn illustrations with a limited colour palette that help support or explain the written content. Intended for a young adult audience who enjoys a light, comical read, this book is written and designed for those who can relate to the subject matter, whether as a vegan/vegetarian, or one who encounters the lifestyle regularly. With a writing style committed to ironic humour, the content is easy to read and follow, matched by hand-drawn illustrations that complement the satirical tone of the book. Green, a hue associated with vegetation and health, is used exclusively in the book for colouring the illustrations, while the typeface Dolly Roman is applied to the text for its strength as a neutral font, legible in small sizes for use in long texts. The overall design resolves itself as a traditional typographic approach in layout, while the subject matter and illustrations provide a contemporary topic and playful visual aesthetic. http://www.kaitlyndiduck.com/Vintage-Video http://www.kaitlyndiduck.com/following/kaitlyndiduck.com/Vintage-Video Wed, 16 Feb 2011 06:32:16 +0000 The Portfolio of Kaitlyn Diduck 1064838 A website designed for a Toronto based retail store using Wordpress. Simple, clean, elegant, and easy to navigate. <img src="http://payload.cargocollective.com/1/2/85902/1064838/vv_img01_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064838/vv_img01_o.jpg" data-mid="5272428" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064838/vv_img02_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064838/vv_img02_o.jpg" data-mid="5272431" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064838/vv_img03_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064838/vv_img03_o.jpg" data-mid="5272433" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064838/vv_img04_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064838/vv_img04_o.jpg" data-mid="5272436" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064838/vv_img05_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064838/vv_img05_o.jpg" data-mid="5272437" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064838/vv_img06_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064838/vv_img06_o.jpg" data-mid="5323841" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064838/vv_img07_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064838/vv_img07_o.jpg" data-mid="5272490" border="0" align="left"/> http://www.kaitlyndiduck.com/Lord-Byron http://www.kaitlyndiduck.com/following/kaitlyndiduck.com/Lord-Byron Wed, 16 Feb 2011 06:32:15 +0000 The Portfolio of Kaitlyn Diduck 1064837 A playful, simple, and contemporary take on Blackletter type. <img src="http://payload.cargocollective.com/1/2/85902/1064837/lordb_02.png" width="402" height="603" width_o="402" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064837/lordb_02_o.png" data-mid="5363572" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064837/lordb_03.png" width="402" height="603" width_o="402" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064837/lordb_03_o.png" data-mid="5363575" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064837/lordb_01_804.png" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064837/lordb_01_o.png" data-mid="5363571" border="0" align="left"/> Type Sample + Typeface Marketing Poster 20" x 30" Full ReportAsked to design a typeface, including a poster to market the font for commercial release, I created Lord Byron, a playful, simple, and contemporary take on Blackletter type. As a project, the creation and application of the typeface allowed for an in-depth study of the methods of typeface design and creation. Characterized by a dense black texture, Blackletter has seriousness and sense of tradition. While obsolete as a day-to-day body font, it can be used in a variety of applications when given a contemporary redesign. With flourishes and the dramatic stroke transition from thick to thin, Lord Byron maintains the feeling of a brush or pen, while offering a more causal tone than what is typically Blackletter. The corresponding poster serves to present the spirit of the typeface using a visually compelling image. Here the design provides a teaser for the font, while employing a visual that supports the characteristics of the Lord Byron typeface. I used a variety of sizes with black text on white to showcase the details and practical applications of the font in print media. Conceptually, the grid in the backdrop with the overlaying ink forms represent how the font was conceived using an ink brush on grid paper. The dramatic size variations of the type illustrate the display quality of Lord Byron, as well as the typeface itself where the stroke transitions dramatically from thick to thin. Finally, a more abstract approach in the poster layout, with the type scattered across the composition, conveys the playful nature of Lord Byron. http://www.kaitlyndiduck.com/Music-Listening http://www.kaitlyndiduck.com/following/kaitlyndiduck.com/Music-Listening Wed, 16 Feb 2011 06:32:14 +0000 The Portfolio of Kaitlyn Diduck 1064836 Infographic poster revealing aspects of my personal music consumption over 2 weeks. By examining the data, I observed how certain variables influence my listening habits. The resulting visualization reveals insights into my personal music consumption. Readers can refer to the legends below the graph as guides to understanding the data presented in the infographic. <img src="http://payload.cargocollective.com/1/2/85902/1064836/ml3.png" width="402" height="603" width_o="402" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064836/ml3_o.png" data-mid="5363423" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064836/ml.png" width="402" height="603" width_o="402" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064836/ml_o.png" data-mid="5363419" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064836/ml2.png" width="402" height="603" width_o="402" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064836/ml2_o.png" data-mid="5363421" border="0" align="left"/> http://www.kaitlyndiduck.com/Burning-Man http://www.kaitlyndiduck.com/following/kaitlyndiduck.com/Burning-Man Wed, 16 Feb 2011 06:32:13 +0000 The Portfolio of Kaitlyn Diduck 1064835 Bilingual festival system designed for Burning Man. Celebrated annually in Black Rock Desert, Nevada, this arts festival and temporary community is a gallery of invention and the avant-garde. Translating this unique lived experience into a figurative image required an abstract design approach that appealed to the diverse audience. <img src="http://payload.cargocollective.com/1/2/85902/1064835/bm_05.png" width="427" height="640" width_o="427" height_o="640" src_o="http://payload.cargocollective.com/1/2/85902/1064835/bm_05_o.png" data-mid="5366110" border="0" align="left"/> Burning Man Festival Poster 20" x 30" <img src="http://payload.cargocollective.com/1/2/85902/1064835/bm_09_804.png" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064835/bm_09_o.png" data-mid="5376719" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064835/bm_08_804.png" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064835/bm_08_o.png" data-mid="5376717" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064835/bm_10.png" width="401" height="603" width_o="401" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064835/bm_10_o.png" data-mid="5376720" border="0" align="left"/> Festival Program + Ticket Full ReportYou have chosen the road less traveled and it has led you here, Black Rock Desert, Nevada, the home of the Burning Man festival. For three days, we will build our own society that exists beyond the looking glass. A realm that values creativity over commerce, free from the pressures of money, media and the 9-5 work day. The Burning Man Festival is an annual event that began as a small bonfire ritual in San Francisco among friends, on the summer solstice in 1986. Since then it has evolved into a cultural phenomenon that attracts over 40,000 participants annually. Thousands of pilgrims arrive each summer in Black Rock Desert, Nevada, and build a tempoarary city where, for three days, the desert badlands become an experimental countercultural community. Interactive public art is essential to the event and no money changes hands. For this project I created a poster, ticket, and program for the festival and decided the design would focus on the visual experience of Burning Man. Translating this unique event into a figurative image required an abstract design that appealed to a very diverse, avant–garde audience. The event is deliberately free of commercial branding, advertising, and vending. I therefore avoided anything too sleek, highly stylized or commercial, instead choosing unpolished imagery with hand–drawn elements and informal typography. Avoiding any tag lines or stock imagery, the design communicates the art typically featured at the event, a gallery of invention and the avant-garde. It had to be consider later application on varied marketing material and the use of bilingual text, as both French and English translations were requirements. Lastly, it had to help clarify information both visually and in text so that attendees were sufficiently informed about the festival. For this poster, the central image is a photograph taken of a bonfire. By editing the image to a simplified fragment of its original, any specific references were emptied. The warm colours and unruly lines draw out a more intense, ambiguous meaning. Feelings of heat, excitement, and obscurity are triggered without using literal imagery or symbols to convey the festival’s identity. This aesthetic is carried through to the ticket and program design, all of which illustrate the excitement, geographic isolation, and avant-garde themes of Burning Man. http://www.kaitlyndiduck.com/Go-Forth http://www.kaitlyndiduck.com/following/kaitlyndiduck.com/Go-Forth Wed, 16 Feb 2011 06:31:30 +0000 The Portfolio of Kaitlyn Diduck 1064834 The popularity of Levi's® jeans is rooted in the brand's association with quality, style and function. It is those merits, and the brand's incredible history, that are reflected in my re-design of the in-store packaging for Levi's® jeans. By replacing the standard shopping bag this design offers a unique, functional and memorable form. <img src="http://payload.cargocollective.com/1/2/85902/1064834/pd01.jpg" width="496" height="635" width_o="496" height_o="635" src_o="http://payload.cargocollective.com/1/2/85902/1064834/pd01_o.jpg" data-mid="5361802" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/85902/1064834/pd_02_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064834/pd_02_o.jpg" data-mid="5361801" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064834/pd_03_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064834/pd_03_o.jpg" data-mid="5361799" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064834/pd_04_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064834/pd_04_o.jpg" data-mid="5361796" border="0" align="left"/> Levi's In–Store Packaging 5" x 10.5" x 6.5" Full ReportInvented in 1873, Levi’s® jeans have established a global following, with generations of individuals having donned their denim. This popularity is rooted in the brand’s association with quality, style and function. It is these merits, and the brand’s incredible history, that are reflected in my re–design of the in-store packaging for Levi’s® jeans. The current packaging solution is not poorly designed, in fact, it reflects well the store interior and the handcrafted feel. What I did was reconsider the structure. By replacing the standard shopping bag, my design offers a more unique, a more functional, and a more memorable form that goes beyond its current expendable design, into something as desirable and functional as the jeans themselves. As in-store packaging my re-design would be exclusive to the Levi’s® store at the point of purchase. At the time of this project, Levi’s 2009 “Go Forth” campaign was being used in North America largely for TV and online but had little supporting print and in store advertising. “Go Forth” draws on the brands heritage and captures the idea of a young pioneering spirit, “cause no one built this country in suits.” Working within the aesthetics of this campaign, my packaging is modeled after a workman’s lunch pail. A symbol of the blue collar worker, the form expresses a time when people pulled themselves up by their bootstraps and the individual was seen as resilient, strong, and capable of anything. As a practical package it can be used in-store to carry sold merchandise, then act as unique advertising with every customer carrying the box out of the store into the public where the unusual shape and design attracts attention. Using silkscreened graphics on metallic stock, the package resembles an authentic metal lunch pail. Proclamations of pioneer attitude are scrawled on the packaging and the Levi’s® logo appears prominent in red, with a weathered effect to give the impression of wear and resilience. The overall design has a feeling of tradition marked by the rebellion and revolution of youth. For this design I was required to research the brand, present a proposal, design the packaging, and produce a finished piece. In completing the project I discovered the restrictions and challenges unique to packaging, including industry requirements and government law, manufacturability, environmental impact, sustainability and three dimensional design considerations. http://www.kaitlyndiduck.com/Lavender-Blue http://www.kaitlyndiduck.com/following/kaitlyndiduck.com/Lavender-Blue Wed, 16 Feb 2011 06:31:18 +0000 The Portfolio of Kaitlyn Diduck 1064831 A magazine to reunite young and old with timeless tales, from Mother Goose to the Brothers Grimm. For young minds, Lavender Blue is a wonderland of classic storytelling that will encourage a child’s imagination. <img src="http://payload.cargocollective.com/1/2/85902/1064831/lb_03_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064831/lb_03_o.jpg" data-mid="5362269" border="0" align="left"/> Lavender Blue Magazine 8.25" x 10.25" <img src="http://payload.cargocollective.com/1/2/85902/1064831/lb_02_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064831/lb_02_o.jpg" data-mid="5362270" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/85902/1064831/lb_04.jpg" width="473" height="603" width_o="473" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064831/lb_04_o.jpg" data-mid="5374897" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064831/lbnew2_804.png" width="804" height="512" width_o="804" height_o="512" src_o="http://payload.cargocollective.com/1/2/85902/1064831/lbnew2_o.png" data-mid="5363192" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064831/lbnew_3_804.png" width="804" height="512" width_o="804" height_o="512" src_o="http://payload.cargocollective.com/1/2/85902/1064831/lbnew_3_o.png" data-mid="5363185" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064831/lb_11_804.png" width="804" height="512" width_o="804" height_o="512" src_o="http://payload.cargocollective.com/1/2/85902/1064831/lb_11_o.png" data-mid="5363276" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064831/lb_10_804.png" width="804" height="512" width_o="804" height_o="512" src_o="http://payload.cargocollective.com/1/2/85902/1064831/lb_10_o.png" data-mid="5363275" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064831/lb_new5_804.png" width="804" height="512" width_o="804" height_o="512" src_o="http://payload.cargocollective.com/1/2/85902/1064831/lb_new5_o.png" data-mid="5363184" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064831/lbnew_07_804.png" width="804" height="512" width_o="804" height_o="512" src_o="http://payload.cargocollective.com/1/2/85902/1064831/lbnew_07_o.png" data-mid="5363191" border="0" align="left"/> Full Report A magazine to reunite young and old with timeless tales, from Mother Goose to the Brothers Grimm. Filled with fairy tales and nursery rhymes, Lavender Blue unites children and adults with stories they will delight in reading together again and again. Asked to create a magazine, this included developing a design for the cover and interior layouts, as well as framing a magazine proposal that outlined such things as a creative strategy, identifying a target market, and generating promotion for the publication. For children ages three to six, Lavender Blue is a bimonthly publication that focuses on traditional children’s stories including fairy tales, nursery rhymes, poetry, and lullabies. Other content includes games, crafts, DIY activities, and artwork. The content is directed toward newly independent readers, as well as younger children who love to be read to. There is also a section for adults with articles that further explore the subject of classic literature for a modern lifestyle. The design for Lavender Blue required a cover design and two interior layouts. The cover uses a hand lettered masthead in simple cursive to reflect the writing of children, accompanied by the image of a goose illustrated as a woodcut print, a style matching the time period of the original stories being featured. This illustration style is carried throughout the issue along with elements of hand–drawn type to echo the tradition and charm of this genre. The interior layouts include a purely typographic spread, as well as a layout with imagery. Both reflect the layouts of classic storybooks that maintain a timeless charm in their clarity and structure. For the typographic spread, the layout is designed for parents and guardians to read to their young child, with a larger type size allowing new readers to follow along and remain engaged. The aesthetic is a classic, playful one that uses a subdued colour palette, while forms are created with type to evoke the imagery within the story. The copy is set in a serif font typical of traditional children’s books, and the choice of an off–white, textured paper compliments the nostalgia of vintage literature. The second layout is an article included in a section of the magazine written just for the parents. Entitled “Fear of Fairy Tales,” it discusses the Disneyfication of classic stories. As this layout allowed for illustration, images help to subtly allude to the darker, more mature subject matter of the article. The type is also a smaller size to accommodate the higher reading level, as well as a more structured typesetting. http://www.kaitlyndiduck.com/Rebranded http://www.kaitlyndiduck.com/following/kaitlyndiduck.com/Rebranded Wed, 16 Feb 2011 06:28:17 +0000 The Portfolio of Kaitlyn Diduck 1064821 Appropriating the campaigns of two well known products, the Apple iPod and Heinz ketchup, I re-designed the products and promotional media of these brands, including print advertisements, product packaging, and digital promotion. Essentially applying the brand identity of the Apple iPod to Heinz ketchup, and vice versa, these modified campaigns illustrate the underlying advertising objective behind each brand (e.g. the obsolescence of desirability). This was later developed into the concept for a gallery exhibit that featured my re-designs in order to showcase the unique design and marketing strategies of each brand. <img src="http://payload.cargocollective.com/1/2/85902/1064821/ws15_804.jpg" width="804" height="603" width_o="804" height_o="603" src_o="http://payload.cargocollective.com/1/2/85902/1064821/ws15_o.jpg" data-mid="5353781" border="0" align="left"/> ReBranded Exhibit Promotional Poster 11.7" x 16.5" <img src="http://payload.cargocollective.com/1/2/85902/1064821/ws6.jpg" width="472" height="604" width_o="472" height_o="604" src_o="http://payload.cargocollective.com/1/2/85902/1064821/ws6_o.jpg" data-mid="5352179" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064821/ws8.jpg" width="472" height="604" width_o="472" height_o="604" src_o="http://payload.cargocollective.com/1/2/85902/1064821/ws8_o.jpg" data-mid="5353619" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064821/ws1.jpg" width="472" height="604" width_o="472" height_o="604" src_o="http://payload.cargocollective.com/1/2/85902/1064821/ws1_o.jpg" data-mid="5352006" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064821/ws2.jpg" width="472" height="604" width_o="472" height_o="604" src_o="http://payload.cargocollective.com/1/2/85902/1064821/ws2_o.jpg" data-mid="5352003" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/85902/1064821/ws3.jpg" width="472" height="604" width_o="472" height_o="604" src_o="http://payload.cargocollective.com/1/2/85902/1064821/ws3_o.jpg" data-mid="5351999" border="0" align="left"/> ReBranded Posters 11.7" x 16.5" Full ReportThis project took shape as a series of designed works in which common promotional media, featuring several iconic brands, are re-designed to be featured in a gallery style exhibit. Given the task to conceive, develop and finalize my work independently, I had to take into account the practical, economic, cultural and aesthetic challenges that would be encountered with a real-world audience. Appropriating the campaigns of two well known products, the Apple iPod and Heinz ketchup, I have re-designed popular examples of promotional media from these brands and their products, including print advertisements, product packaging, and digital promotion. These modified campaigns humourously illustrate the underlying advertising objective of each brand (i.e. obsolescence of desirability). Designed to be featured in a exhibit, this showcase allows those attending to observe and reflect on the brand strategies of popular products. It’s purpose is to deconstruct brand identities and offer insight into the brand successes. The final designed pieces consist of two posters, two package designs, and a video. This is accompanied by a gallery booklet that acts as a promotional piece for this exhibit describing each work and the context behind the gallery showcase. To ensure the association is made between the original and the appropriated designs, each media piece mimics the same materials, scale, shape, visuals, and function from which it is inspired. In terms of the formal aspects, this means the re–designed posters for Heinz ketchup feature dark silhouetted ketchup bottles against bright-colored background, referencing iPod’s print advertising. Conversely, the poster for the iPod is illustrated in a more nostalgic design with a bright, colourful palette and tag lines emphasizing its reputation and history. In the gallery setting, viewers can move through the space and experience the media as it would have been originally produced (a large poster, a working package to scale, an online video, etc.).